Product : a value proposition
- Complete and unparalleled range of 106 professional and retail products
- Formulas that avoid saturating the skin with superfluous ingredients and complex blends
- Optimal concentration of few combinations of selected, active ingredients with scientifically proven efficiency (AHA, hyaluronic acid, marine collagen, etc.)
- Eye-catching yet sober, convenient packaging
- Optimal texture for each type of skin
- Minimum fragrance for best tolerance
- Aluminium seal, spatula, airless pump for best conservation
Pricing
- Attractive and yet reflecting the premium quality of our products
Distribution
- Selected points of sale of all retail networks (pharmacies, perfumeries, department stores, beauty salons and spas, doctors' offices)
- Marketed in 3 continents, 6 countries, more than 100 points of sales
Promotion
- Large array of samples, training documents and P.O.S advertising materials
- An upscaling claim, embodied in our signature : « turning beauty into value »
- A brand image which is premium, Parisian, international, « Business »
